Television — the next big gaming platform
Something’s different about television these days. It’s the people sitting in front of it. They’ve changed. No longer passive viewers, they demand information and entertainment on their schedule — morning, noon, and night. Plus, they’re hooked on interactivity, which explains why more than 60 million North American households spend over $11 billion to play electronic games.*
Unlocking the operator advantage
Combining the convenience of TV with the best games, TAG’s Games-on-Demand Platform gives operators an entry point into the growing and lucrative games market. Operators are uniquely positioned to capitalize on the gaming market because they already own the best distribution system to reach the audience. Almost all of the 83 million casual gamers** and a majority of the 76 million video game players watch TV every day. But these subscribers currently leave the TV — and the Operator’s network — to play games somewhere else. By deploying TAG, Operators can retain and monetize this group by giving them what they want — great games.
Everyone in the household plays...and they play often!
• 57% of digital households with access to TAG’s ad-supported games played in 2009
• 93% Visitor repeat rate
The perfect TV games platform for content owners
Combining the convenience of TV with the best games, TAG’s Games-on-Demand Platform gives operators an entry point into the growing and lucrative games market. Operators are uniquely positioned to capitalize on the gaming market because they already own the best distribution system to reach the audience. Almost all of the 83 million casual gamers** and a majority of the 76 million video game players watch TV every day. But these subscribers currently leave the TV — and the Operator’s network — to play games somewhere else. By deploying TAG, Operators can retain and monetize this group by giving them what they want — great games.
